Each 1,000 HUF gross value added in the sector contributes an additional 860 HUF to the total performance of the national economy.
Each of the 100 workers in the sector creates an additional 111 jobs in the economy as a whole. The 30-year-old Hungarian Marketing Association (MMSZ) together with the Századvég Gazdaságkutató Zrt., has prepared a sector study to fill a gap which presents the role and value creation of marketing, its weight in the national economy and its relationship with the creative industry.
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