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Hruska Rita manages Dreher’s international brands from 2019
Hruska Rita is responsible for Dreher’s international brands from January. The specialist arrived from the senior brand manager position of the Zwack Unicum Nyrt. She gained her previous experience at...
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Magazine: Brands and risks
GfK has recently published a study that focuses on the risks in brands. For instance in the recent past Coca-Cola was facing the problem of soft drinks being criticised widely for their high sugar...
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Magazine: ‘It is worth building on Hungarian consumers’
Tamás Éder, social president of the Hungarian Meat Industry Association has told at the traditional pre-Easter press conference in Budapest: what the industry needs is understanding and compassion from...
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Magazine: Dietary supplements: increasing health-consciousness
In February London-based Euromonitor International published a study about the Hungarian dietary supplement market. It revealed that Hungarian consumers know and take care more about their health than...
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Young artists were inspired by non-figurative crunch
Young artists from different areas have tested their creativity in the Cheetos challenge that is just starting. The young talents had one day to come up with an unusual and creative snack installation...
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Antavo helps to protect customers
There are few Hungarian startups that can sell services directly to the world’s largest companies. In addition, Antavo has achieved this in a marketing area, probably asd the only one in Hungary –...
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Magazine: Mixed strategies to get satisfaction
‘Marketing and psychology’ was the title of the presentation László Mérő, professor of mathematics and psychology at ELTE in Budapest and Babes-Bolyai University in Cluj-Napoca, gave at the June...
View ArticleMagazine: KPMG: Promotional leaflets are the most useful – for the time being
More and more information is available to shoppers for deciding where to do their shopping. Most of them still opt for traditional shops, but the good old retail channels mustn’t forget about investing...
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Do-it-yourself marketing!
Instagram’s launch 9 years ago gave great momentum to food photography. According to a US survey made in 2017, 69 percent of consumers that belong to Generation Y pick up their phone before their fork...
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Hungarian businesses have discovered online marketplaces
GKI Digital’s estimation is that there are more than 4,500 enterprises in Hungary (mainly SMEs) that have some kind of connection with selling at online marketplaces. Net sales by these companies...
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Sirha is the perfect marketing medium
János Péterszegiowner-managing directorBA-HA-MA’S Trade fairs are very important in the life if BA-HA-MA’S Kft. From the food trade shows organised in Hungary Sirha stands out, as the venue and the...
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Bravos re-launch
“Bravos: Coffee the way you like it” is the key message of the 30-second TV spot designed to re-position the popular Hungarian coffee. Outside this year, the Hungarian Bravos coffee will also be...
View ArticleThere is no stopping now: the priority of marketing today is to motorize the...
The environment has changed a lot as well as the economic outlook, and the role and focus of the marketing communications profession has changed a lot in the past two weeks. Organizations have been...
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The Hungarian Marketing Association strengthens its professional...
This year, the thirty-year-old, patinated Hungarian Marketing Association (MMSZ) not only professes, but also practices, that the role of the marketing profession is to keep the economy moving, to...
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Research space and eye tracking
A foyer suitable for tasting, a spacious group room, a one-way mirror, observation and technical rooms, modern equipment and a professional staff were presented at the opening of the Focus Laboratory...
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Magazine: Scandals in marketing
On 4 June 2020 Trade Marketing Club held its summer-opening grill party online. Although there was no barbecue and cake eating this time, participants had the opportunity to discuss the latest news...
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Marketing motorizes the economy
Each 1,000 HUF gross value added in the sector contributes an additional 860 HUF to the total performance of the national economy. Each of the 100 workers in the sector creates an additional 111 jobs...
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A doughnot flavoured candy? Smart! – Picture of the day
The post A doughnot flavoured candy? Smart! - Picture of the day first appeared on Trademagazin.
View Article(HU) Amikor a természet a reklám része – A nap képe
Sorry, this entry is only available in Hungarian.The post (HU) Amikor a természet a reklám része – A nap képe first appeared on Trademagazin.
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Cautiousness and innovation
The future is uncertain Most consumers think the pandemic has changed their shopping habits for good. Shopkick asked 14,000 US consumers what 2021 will be like in terms of shopping habits. The survey...
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