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The Hungarian Product Packages to reach the families of seventy-five thousand...
The Magyar Termék Csomag (Hungarian Product Package) is the joint project of the MAGYAR TERMÉK Nonprofit Kft. and the PromoBox Kft. The project aim to reach the young families with Hungarian products...
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What makes the guest to spend more?
Tork’s latest European survey was looking for the answer, how restaurants can increase their turnover with innovative digital solutions. The online surfaces attract the guest, but local, in-house...
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Here are the most successful marketers
The Marketing & Media magazine has compiled the top list of most successful home marketers for the third time this year. This year, nearly a quarter of the rankings changed, typically due to...
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SuperShop: Hungary’s most popular multi-vendor loyalty program strenghtens...
A new marketing leader, Csongovai Tamás strengthens the team of SuperShop team from August 2018. Csongovai Tamás has gained several decades of operational and managerial experience in the FMCG sector....
View ArticleNew marketing book: Value Creation 4.0
Akadémiai Kiadó has published the new book of the famous marketing expert Gábor Rekettye. The book’s title is Értékteremtés 4.0 (Value Creation 4.0) and it introduces the challenges, threats and...
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Magazine: With a complex strategy it is a house, without one just bricks on...
On 9 November Péter Geszti organises his marketing seminar for the second time: at GPS 2.0 the advertising and communication expert will share his thoughts with the representatives of SMEs. T.M.: –...
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International trends were tested on a Hungarian Instagram account
Hungary’s first Instagram marketing book will be published on 27 November, 2018, documenting every step of the design and implementation, as well as the data and the results. “How do we hit the time...
View ArticleFormer Laurel director returns
György Ortutay, who used to be Laurel Számítástechnikai Kft.’s managing director between 2006 and 2007, returned to the retail and wholesale software company as sales and marketing director. From 1...
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New Marketing and Trade Marketing Director at HEINEKEN Hungária
From 1 January 2019, Balogh Barbara directs the Marketing and Trade marketing organization of HEINEKEN Hungária. Barbara joined HEINEKEN Hungária in 2010 as a Heineken brand manager and later became...
View ArticleE-trade is being developed on the basis of mobile phone data
Since the beginning of the year, the most innovative marketing and research company in Poland, Selectivv, has been present in Hungary. ű A recent research by the company can reform the location of...
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Hruska Rita manages Dreher’s international brands from 2019
Hruska Rita is responsible for Dreher’s international brands from January. The specialist arrived from the senior brand manager position of the Zwack Unicum Nyrt. She gained her previous experience at...
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Magazine: Brands and risks
GfK has recently published a study that focuses on the risks in brands. For instance in the recent past Coca-Cola was facing the problem of soft drinks being criticised widely for their high sugar...
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Magazine: ‘It is worth building on Hungarian consumers’
Tamás Éder, social president of the Hungarian Meat Industry Association has told at the traditional pre-Easter press conference in Budapest: what the industry needs is understanding and compassion from...
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Magazine: Dietary supplements: increasing health-consciousness
In February London-based Euromonitor International published a study about the Hungarian dietary supplement market. It revealed that Hungarian consumers know and take care more about their health than...
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Young artists were inspired by non-figurative crunch
Young artists from different areas have tested their creativity in the Cheetos challenge that is just starting. The young talents had one day to come up with an unusual and creative snack installation...
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Magazine: With a complex strategy it is a house, without one just bricks on...
On 9 November Péter Geszti organises his marketing seminar for the second time: at GPS 2.0 the advertising and communication expert will share his thoughts with the representatives of SMEs. T.M.: –...
View ArticleClik here to view.
International trends were tested on a Hungarian Instagram account
Hungary’s first Instagram marketing book will be published on 27 November, 2018, documenting every step of the design and implementation, as well as the data and the results. “How do we hit the time...
View ArticleFormer Laurel director returns
György Ortutay, who used to be Laurel Számítástechnikai Kft.’s managing director between 2006 and 2007, returned to the retail and wholesale software company as sales and marketing director. From 1...
View ArticleClik here to view.
New Marketing and Trade Marketing Director at HEINEKEN Hungária
From 1 January 2019, Balogh Barbara directs the Marketing and Trade marketing organization of HEINEKEN Hungária. Barbara joined HEINEKEN Hungária in 2010 as a Heineken brand manager and later became...
View ArticleE-trade is being developed on the basis of mobile phone data
Since the beginning of the year, the most innovative marketing and research company in Poland, Selectivv, has been present in Hungary. ű A recent research by the company can reform the location of...
View Article