Euronics selected its lead agency through an invitational tender
Euronics selected its lead agency, Positive Adamsky, through an invitational tender, with which it will transform its entire communication platform. Euronics has set itself a big goal, as it has The...
View ArticleSummer? Festivals!
The Covid period has brought serious challenges to the festival industry, the ripple effects of which are still being felt. With many people leaving the sector, finding skilled and experienced The post...
View ArticleMcDonald’s came up with a spicy innovation
McDonald’s has launched a unique marketing campaign in the Netherlands, in which they put up posters that give off the smell of fries, without any visual elements. According to the The post McDonald’s...
View ArticleROSSMANN focuses on its exclusive brands
In ROSSMANN’s offer, in addition to the products of major international and own-brand brands, there are also products of exclusive brands that are either only sold by this drugstore-perfume chain The...
View Article(HU) A személyre szabott ügyfélélmény a legfontosabb
Sorry, this entry is only available in HU. The post (HU) A személyre szabott ügyfélélmény a legfontosabb first appeared on Trademagazin.
View ArticleThe Hungarian Marketing Association elected new board members
The defining organization of the profession, the Hungarian Marketing Association (MMSZ), organized its renewal general meeting on May 15 in Haris Park, at which the members elected an expanded, now The...
View ArticleTalent search in marketing: This is how Signature 40 is made
In the world of Hungary-based marketing, few things can generate such widespread excitement and recognition as the Signature 40 talent competition, which has now been announced for the 3rd time. The...
View ArticleTOP 50 marketing and TOP 50 PR managers: women at the forefront
This year, female top managers were at the top of both communication top lists, the rankings including marketing managers and PR managers, according to the compilation of the Marketing&Média...
View ArticleGroupe SEB has appointed a Hungarian marketing director in Central Europe
The Central European headquarters of Groupe SEB has appointed its new marketing director, Enikő Raskó. The new marketing director is responsible for the communication of the Rowenta, Krups, Tefal and...
View ArticleReal-time Marketing in Focus at Mastercard’s Space4Commerce Conference
The Mastercard Space4Commerce conference will showcase how instant data, IoT, AI, and big data are transforming the commerce and marketing world. Held on November 14 at Millenáris, the event offers The...
View ArticleMondelēz uses AI to personalise marketing
Mondelēz is launching a new platform to improve its global marketing capabilities and better leverage consumer trends through the widespread use of AI technology. This article is available for reading...
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