Data and intuition
At the summer meeting of the Trade Marketing Club, participants hear about data-driven intuition by Synetiq from the research side. On the practical side, Szabi, the baker, told his story The post Data...
View ArticleMOME OPEN’s new training helps in the development of sustainable business models
Participants can get a new and modern idea of the business efficiency of sustainable business development at the Moholy-Nagy University of Arts (MOME) ‘Business of Saving the World’ course, which The...
View ArticleHungary can be one of the first to advertise on TikTok
Anyone who thinks that text and image ads are still the key to successful sales is wrong. TikTok is gaining ground and gathering users in our country at an amazing The post Hungary can be one of the...
View ArticleThe Economic Competition Authority has noticed influencer marketing, new...
In the fall, the Economic Competition Authority (GVH) will publish the information on the marketing of the new influencer, which will give opinion leaders much more detailed guidelines for legal The...
View ArticleRecent research: mostly women make decisions at the checkout
The majority of female consumers make decisions when it comes to family purchases, be it food, medicine, travel or real estate purchases – according to recent research conducted by the The post Recent...
View ArticleThese are the marketing and communication pillars of 2023
Founded at the end of 2016 and operating as an exclusive professional community of the Hungarian Marketing Association, the Marketing Decision Makers Club summarizes for the seventh time this year The...
View ArticleYou can apply for MATE’s fruit and vegetable processing training until...
With up-to-date market knowledge, the Buda Campus of the Hungarian University of Agriculture and Life Sciences will launch a specialized training in fruit and vegetable processing in March 2023. The...
View ArticleThe publisher of Trade magazin was once again awarded the Marketing Diamond...
At the end of January, the 2022 Marketing Diamond Awards were presented at SYMBOL in Budapest. Grabowski Kiadó Kft. received a diamond again this year in the “Event-based activations” category. The...
View ArticleNAVIGATOR Investments Nyrt strengthens with a new Sales and Marketing Director.
From February 2023, Pintyőke Marcell will hold the position of commercial and marketing director of the NAVIGATOR Group. From November 11, Iringó Novák will assume the position of Indotek Group’s The...
View ArticleFacebook is the top marketing tool for SMEs
According to a recent survey by Marketing Commando, the No.1 marketing tool for Hungarian SMEs is still Facebook – 84% of them use this platform. Second most popular is the The post Facebook is the top...
View ArticleIn the service of health
In the past few years, the popularity of functional foods has been growing, owing to the fact that in comparison with traditional food products, these can contribute to staying healthy The post In the...
View ArticleBravos re-launch
“Bravos: Coffee the way you like it” is the key message of the 30-second TV spot designed to re-position the popular Hungarian coffee. Outside this year, the Hungarian Bravos coffee The post Bravos...
View ArticleEY: Personal data becomes valuable for customers
The rise of online solutions has made customers more aware, who would prefer to provide their personal data only if they receive real discounts in return, according to EY’s international The post EY:...
View ArticleIn the service of health
In the past few years, the popularity of functional foods has been growing, owing to the fact that in comparison with traditional food products, these can contribute to staying healthy The post In the...
View ArticleThe Women’s Marketing Section of the Hungarian Marketing Association was...
On June 20, 2023, the Women’s Marketing Section of the Hungarian Marketing Association (MMSZ) was established. The new division of the professional organization, which has been doing dedicated work for...
View ArticleRural restaurants are struggling to survive
The HelloVidék portal conducted an interview with Levente Tarnai, a gastronomic marketing expert from the BOOM Group’s Hypin’ marketing agency, discussing the importance of gastronomic marketing for...
View ArticleThe first Marketing Trendbook has been published!
What is the Marketing Trendbook? Compass in business and social value creation. The Hungarian marketing profession has been enriched with this unique publication, which is expected to be published...
View ArticleAustralian children exposed to aggressive marketing on ultra-processed food,...
Widespread, unregulated marketing techniques targeting Australian children on the packaging of unhealthy and ultra-processed foods (UPF) have been unraveled by a recently released study by researchers...
View ArticleThe Milk Interprofessional Organization and Product Council welcomes the...
The Milk Trade Organization and Product Council welcomes the fact that the Minister of Agriculture has extended the obligation to maintain the Community Marketing Fund, which has been operating for The...
View ArticleThe Nutriversum brand gains even more vitality with the SAP Emarsys marketing...
Nutriversum has become a dominant brand in the nutritional supplements market entirely on its own in just 10 years. The brand’s greatest strength is the loyal customer base, the short The post The...
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