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Marketing prospects for 2021: Customer relationship and digitization have...
The decade ahead is being envisioned by marketers as an era of technological and social change. Their predictions show not only what steps are needed to be successful in this field, but also where our...
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P&G inks multiyear MLS sponsorship
Procter & Gamble signed a multiyear sponsorship of Major League Soccer (MLS) that aims to bring greater equity and inclusion to the sport while broadening the CPG giant’s reach with multicultural...
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Neutrogena and Old Spice build internal content studios
Experiments like internal studios speak to how marketers are working quickly to devise methods of engaging consumers and growing brand trust that step beyond traditional advertising. As people seek...
View ArticleAntavo helps to protect customers
There are few Hungarian startups that can sell services directly to the world’s largest companies. In addition, Antavo has achieved this in a marketing area, probably asd the only one The post Antavo...
View ArticleMagazine: Mixed strategies to get satisfaction
‘Marketing and psychology’ was the title of the presentation László Mérő, professor of mathematics and psychology at ELTE in Budapest and Babes-Bolyai University in Cluj-Napoca, gave at the June...
View ArticleMagazine: KPMG: Promotional leaflets are the most useful – for the time being
More and more information is available to shoppers for deciding where to do their shopping. Most of them still opt for traditional shops, but the good old retail channels mustn’t forget The post...
View ArticleMagazine: Do-it-yourself marketing!
Instagram’s launch 9 years ago gave great momentum to food photography. According to a US survey made in 2017, 69 percent of consumers that belong to Generation Y pick up The post Magazine:...
View ArticleHungarian businesses have discovered online marketplaces
GKI Digital’s estimation is that there are more than 4,500 enterprises in Hungary (mainly SMEs) that have some kind of connection with selling at online marketplaces. Net sales by these The post...
View ArticleSirha is the perfect marketing medium
Trade fairs are very important in the life if BA-HA-MA’S Kft. From the food trade shows organised in Hungary Sirha stands out, as the venue and the number of visitors The post Sirha is the perfect...
View ArticleBravos re-launch
“Bravos: Coffee the way you like it” is the key message of the 30-second TV spot designed to re-position the popular Hungarian coffee. Outside this year, the Hungarian Bravos coffee The post Bravos...
View ArticleGeneration Z breaks into e-commerce with increasing purchasing power and...
Online shopping is becoming more and more popular not only among the working-age population and older people, as the presence of Generation Z in e-commerce is also increasing. Teenagers and The post...
View ArticleMore than 13,000 jobs and HUF 450 billion in revenue disappeared from the...
This year, opten and Positive Adamsky presented the development of the Marketing Index (AI), a marketing industry metric introduced last year. It turned out that direct advertising companies had an The...
View ArticlePICK salami from a true expert in flavours
Thanks to Pick’s more than 150-year tradition, the company is an expert in salami in Hungary. The expertise and technology behind the brand allows pick winter salami to offer a The post PICK salami...
View ArticleService Desing Day – the biggest business design conference is coming
Almost 100 instructors talk about opportunities and experiences of the possibilities of client-based business planning in the fields of innovation, product development, marketing and HR. Visitors of...
View ArticleMore and more companies are on TikTok now
At TikTok, our mission is to inspire creativity and bring joy. Today, we’re celebrating that mission and our global TikTok community. More than 1 billion people around the world now The post More and...
View ArticleBioTechUSA’s new campaign uses everyday advertising faces in its marketing
With the call “Be Yourself”, biotechusa, more than 20 years old, is launching an image building and shopping promotion campaign to show that its products are universal and gender neutral. The post...
View ArticleAmazon becomes the biggest advertiser in history after spending $16.9bn last...
Amazon has revealed it spent $16.9 billion (£12.5 billion) on advertising last year, likely making it the largest advertiser in history. The ecommerce behemoth said “advertising and other promotional...
View ArticleLive collaborations and clever hashtags can bring success
While the latest figures from January 2022 show that more than 4.6 billion people have social media profiles – nearly 60% of the world’s population – there is growing potential The post Live...
View ArticleAMC promoted Hungarian wines in Hungary and abroad
The Agricultural Marketing Center (AMC) held programs to promote Hungarian wines in Sweden and Finland, as well as among Hungarian university students, the organization said on Thursday. In their...
View ArticleThe role of video marketing in sales is growing
We also witnessed the overwhelming explosion of online commerce in Hungary: in 2020, the e-commerce sector in Hungary expanded by 45%, and then by another 30% last year, and soon The post The role of...
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